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Six Virtues Package Design
Project type
Logo & Package Design
Client
Student Project
Role
Graphic Designer
Awards
Featured on Packaging of the World
Project Brief:
This project (Phase 2 of a two-part process) involved creating a logo suite and packaging designs for three virtues from positive psychology—Justice, Humanity, and Temperance—represented by Raven, Rabbit, and Fox respectively. Each packaging design aligns with industry needs while emphasizing sustainability and branding consistency.
Virtue & Package Design Concepts:
Justice (Raven) – Energy Drink: A cool blue can design reflects truth and balance, appealing to individuals seeking mental and physical energy.
Humanity (Rabbit) – Pre-Workout Supplement: A teal-themed box design embodies vitality and renewal, catering to fitness enthusiasts.
Temperance (Fox) – Hydration Sticks: A purple bag design highlights balance and moderation, targeting health-conscious consumers.
Design Approach:
Color Psychology: Each virtue’s color palette enhances its core attributes.
Typography: Custom type refined for legibility and brand consistency.
Sustainability: Eco-friendly materials and recyclable formats.
Mock-Ups & Die-Lines: 3D mock-ups created in Adobe Dimension with regulatory-compliant designs.
Final Deliverables:
Energy Drink Can (Justice/Raven)
Traditional Box (Humanity/Rabbit)
Unique Bag for Hydration Sticks (Temperance/Fox)
Die-Lines & 3D Mock-Ups
Outcome:
This project visually translates abstract virtues into a cohesive, engaging package trio that resonates with its audience while maintaining strong brand identity.
